Retail NZ Awards Judging Criteria


What will the judges be looking for?


First, each store is given an anonymous in-store assessment. This is when you'll show off an excellent in-store (or online) experience, tailored to the category you entered. Based on that assessment, finalists in each category will be determined (except for People's Choice, which is judged by public vote). In some cases, where in-store assessments are of an extremely high standard, categories with very close scoring will have the content of your entry assessed to assist with the selection. 

Next, finalists will be assessed by a panel of judges who will score your written entry based on the judging criteria below. 


Based on a combination of in-store assessment and your online channels (including ecommerce where applicable) the judging panel will be looking for:

  • How you create a unique in-store customer experience and point of difference.
  • The key strategies employed to create this in-store experience.
  • How you listen to customer's feedback and implement change brought about by this.
  • How you engage your customers to keep them coming back for more.
  • How the design of your store/website enhances the customer experience.
  • An excellent in-store experience determined through an independent assessment.

To assist with selecting winners of the Supreme Awards, you will also be asked for information on:

  • How your business uses technology for a superior and seamless transactional customer experience.
  • How you integrate in-store technology to your supply chain strategy to ensure the right stock levels and stock availability.
  • Your use of digital and social media to engage customers/increase transactions
  • What key technology initiatives have been implemented in the last 12 months to create a more seamless brand experience?
  • How you measure the benefits of technology use on the sales, profitability, competitive advantage and overall customer experience in your business?
  • Your commitment to and engagement in your local community.

The judges will be looking for:

  • How the core values of the business align, to create a positive impact technologically, socially and/or environmentally.
  • Initiatives you have implemented and the ways they have created a more positive impact for customers, employees and suppliers.
  • How you measured the overall impact of this initiative on your business, people and/or customers.
  • An excellent in-store experience determined through an independent assessment.
  • Whether your customers understand, relate to or promote your business, as a result of a strong social and environmental conscience.*
  • What green technology initiatives, ethical processes and policies, and sustainable initiatives have been implemented.*

*Relevant to those entering this category based on sustainability/environmental.

To assist with selecting winners of the Supreme Awards, you will also be asked for information on:

  • How your business uses technology for a superior and seamless transactional customer experience.
  • How you integrate in-store technology to your supply chain strategy to ensure the right stock levels and stock availability.
  • Your use of digital and social media to engage customers/increase transactions
  • What key technology initiatives have been implemented in the last 12 months to create a more seamless brand experience?
  • How you measure the benefits of technology use on the sales, profitability, competitive advantage and overall customer experience in your business?
  • Your commitment to and engagement in your local community.

Based on a combination of in-store assessment and your digital presence (if you have one), the judging panel will be looking for:

  • How you bring your customers’ senses to life and create a unique customer experience.
  • How do you use in-store theatre and technology to enhance the customer experience?
  • What makes your visual merchandising brave, innovative, unique and imaginative?
  • How you use colour, texture, signage, props, product groupings and/or lighting to grab attention.
  • Display of merchandise in such a way that it stimulates interest and entices customers to purchase.
  • How your merchandising and/or digital display supports your brand.
  • An excellent in-store experience determined through an independent assessment.

To assist with selecting winners of the Supreme Awards, you will also be asked for information on:

  • How your business uses technology for a superior and seamless transactional customer experience.
  • How you integrate in-store technology to your supply chain strategy to ensure the right stock levels and stock availability.
  • Your use of digital and social media to engage customers/increase transactions
  • What key technology initiatives have been implemented in the last 12 months to create a more seamless brand experience?
  • How you measure the benefits of technology use on the sales, profitability, competitive advantage and overall customer experience in your business?
  • Your commitment to and engagement in your local community.
  • How the business, over the last 12 months, has implemented staff incentives, training and development to further enhance the business.
  • Evidence of ongoing professional development for yourself and/or your staff.
  • Investment to strengthen leadership capability where people are inspired and motivated to achieve their potential.
  • Managers lead by example to drive the business forward and put people at the heart of the business.
  • A commitment to employee recognition, creating a culture of appreciation where people are motivated to perform their best.
  • A focus on best practice, continuous improvement and response to change.

To assist with selecting winners of the Supreme Awards, you will also be asked for information on:

  • How your business uses technology for a superior and seamless transactional customer experience.
  • How you integrate in-store technology to your supply chain strategy to ensure the right stock levels and stock availability.
  • Your use of digital and social media to engage customers/increase transactions
  • What key technology initiatives have been implemented in the last 12 months to create a more seamless brand experience?
  • How you measure the benefits of technology use on the sales, profitability, competitive advantage and overall customer experience in your business?
  • Your commitment to and engagement in your local community.

If you belong to a national chan or franchise, this category must be entered by your National Body/Head Office.

  • How the business has used its combination of channels to grow sales and profits
  • How the integration of multiple channels has provided a seamless end to end online shopping and customer service experience.
  • An excellent in-store experience determined through an independent assessment.
  • Consistent channel integration through the convenience of a mobile optimised website, e-commerce, click & collection and delivery options.
  • How your store design embraces technology to enhance the shopping experience.
  • An excellent in-store experience determined through an independent assessment.

In addition to your in-store assessment, and category specific questions, the judging panel will be looking for examples of:

  • How your business uses technology for a superior and seamless transactional customer experience.
  • How you integrate in-store technology to your supply chain strategy to ensure the right stock levels and stock availability.
  • Your use of digital and social media to engage customers/increase transactions
  • What key technology initiatives have been implemented in the last 12 months to create a more seamless brand experience?
  • How you measure the benefits of technology use on the sales, profitability, competitive advantage and overall customer experience in your business?
  • Your commitment to and engagement in your local community.

In addition to your in-store assessment, and category specific questions, the judging panel will be looking for examples of:

  • How your business uses technology for a superior and seamless transactional customer experience.
  • How you integrate in-store technology to your supply chain strategy to ensure the right stock levels and stock availability.
  • Your use of digital and social media to engage customers/increase transactions
  • What key technology initiatives have been implemented in the last 12 months to create a more seamless brand experience?
  • How you measure the benefits of technology use on the sales, profitability, competitive advantage and overall customer experience in your business?
  • Your commitment to and engagement in your local community.