Westpac Smarts Webinar Series: How well do you really understand your customers?

Westpac Smarts: How well do you really understand your customers?

Knowing, finding and keeping your customers is becoming increasingly complex, but a critical success factor for businesses in a post covid world. The pressure on small businesses has never been greater. Customer choice has exploded with the rise of digital adoption, and customers are making more conscious decisions on who they interact with.

Join Westpac Industry Head of Retail and Hospitality, John Machell, as he leads an insightful discussion about the importance of truly understanding customers. Along with guest speaker, Zhi-Ying Barry, Senior Analyst from Forrester who will start the conversation with intel on what thriving Small Businesses have in common. You will also hear from 2 leading companies who have customer obsession in their DNA, Lawrence Railton, Founder AS Colour, and Bruce Reid, CEO World Moving & Storage Ltd will share practical things businesses of any size can do to learn about, and improve their offering to customers.

If you are a small business, this webinar is for you.

Date: Thursday 4 August 2022
Time: 9:00am – 9:45am
Overview: Webinar panel discussion followed by Q&A
Location: Webinar
Cost: FREE

Please click below to find out more, and to register for this webinar.


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