Guide: The Fair Trading Act (Pricing & Advertising)


At Retail NZ we understand the important role that pricing and advertising your products or services plays in the success of your business.

The legal requirements around pricing and advertising can be confusing, especially when it comes to sales or promotions. Getting this right is a fundamental part of driving sales in your business.

It is important that your business complies with the Fair Trading Act and provides consumers with accurate information. Pricing and advertising should not mislead or deceive consumers, intentionally or unintentionally. Consumers are easily persuaded to make purchasing decisions by advertising or a seemingly good price for products and services. The content of this guide will help you understand your responsibilities to consumers when pricing and advertising in your business, especially for sales and promotions.

If you have questions regarding this guide or require any further assistance please contact the Retail NZ Advice Service by email at [email protected] or on 0800 472 472 (1800 128 086 from Australia).


Retail NZ members: FREE
Non-members: $29.00

Our Supporters


Would you like one of our team to give you a call? Let us know and we will get back to you.