Retail: Unplugged Podcast (Episode 18)
9 November 2023.
Ecomm for the busy season.
Our next speaker is a best-selling author, with his book “Shopify for Dummies” reaching the number 1 position in Amazon’s retail category in 2022.
Paul Waddy, founder of Paul Waddy Advisory, co-founder of Ecom nation, and a best-selling author, and Carolyn Young, CE, Retail NZ, talk about ecomm for busy season.
While it is a challenging time for retail, this episode sheds light on some great opportunities in the ecommerce space.
Paul shares advice on:
- focusing on profit over sales and why
- the importance of starting early promotions
- being organised to prepare content
- utilising a piece of content multiple times, and more.