Video Series

How-To Retail: Episode 2 – Rockshop

1 July 2021

Episode 2:
Rockshop

Thirty stores in thirty years, and still growing.

Brett Wells started doing things differently in 1986, and helped transform the business from an old boys’ club, to the iconic Rockshop we see across New Zealand today.
#LoveWhatYouDo


In this 15 minute episode, Brett discusses:

  • Pivoting from farming to music retailing.
  • Growing through good times, bad times.
  • Rockshop‘s diverse team of instore musicians.
  • Managing supply chain issues.
  • Their next steps, with technology and automation.
Brett Wells from the Rockshop, New Zealand

“It’s not what we do, it’s who we are. And that informs the sense of purpose that I have about everyday at work. I’m able to translate that passion to the people that work for us. When they come here, they understand that we are a retailer, we got things to sell, but we have a strong community function.”

Brett Wells, Rockshop


Watch Episode 2




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How-To Retail episodes drop every two weeks – access all the hot-tips and success stories today! Specifically, delve into the business journeys of New Zealand’s starring retailers. Undeniably, the business owners we interview are doing retail right.

The team at Retail NZ are getting you real business insights. Chiefly, these videos are designed to help inspire, motivate and enlighten.

We love hearing about how retailers build businesses from the ground up. It’s awesome seeing people follow passion, and come through with persistence.

If you have any questions, comments, or if you’ve got a retail story that you’d like to feature with Retail NZ, please feel free to get in touch. You could be the next inspiring story!


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