Handy free design tools for your ecommerce presence:
Google Mobile Friendly Test
How mobile friendly is your website? This is Google’s tool for testing how easily a visitor can use your page on a mobile device. The more mobile friendly your website is, the more likely you’ll rank highly in a Google search.
Navigation and mobile optimisation FAQs
What is the right number of categories for your top level navigation?
This depends on your product range, but 5 to 8 is usually a good amount. Too many top level categories can be overwhelming, and not enough categories means too much friction – too many clicks for your customers to find what they want.
How do I plan web navigation?
There’s no right or wrong – you can do it very quickly and easily in a word doc, with main bullet points and sub bullet points, and so on. Or you can draw a diagram or flow chart, which would look a little like an upside down tree.
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Take a look at ‘Retail Webinars’, for more content designed especially for your retail business.