FREE Webinar: Ecommerce for Retailers – Navigation


May 2020.

What makes an attractive website?

Emotive, immediate, and highly visual, any retailer who wants to succeed in today’s market will have a strong ecommerce presence. Digital Marketing Executive, Tammy Kuo will show you the fundamentals of creating a clear ecommerce customer experience, which will strengthen your brand, and increase online and in-store sales.

You’ll learn:

  • Basics and best practice for your website.
  • Principles for mobile optimisation.
  • Successful web conventions for ecommerce.
  • Introduction to content marketing.
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Handy free design tools for your ecommerce presence:

Google Mobile Friendly Test

How mobile friendly is your website? This is Google’s tool for testing how easily a visitor can use your page on a mobile device. The more mobile friendly your website is, the more likely you’ll rank highly in a Google search.



Pixlr is an online image editor, with two modes – “Advanced” and “Playful”. It’s similar to Photoshop, and compatible with PSD (Photoshop) files.



Hatchful is an online logo maker, where you can create logos in seconds



Canva is an easy online design tool.



GIMP (or GNU Image Manipulation Program) is a downloadable image editing software, similar to Photoshop.



Navigation and mobile optimisation FAQs

What is the right number of categories for your top level navigation?

This depends on your product range, but 5 to 8 is usually a good amount. Too many top level categories can be overwhelming, and not enough categories means too much friction – too many clicks for your customers to find what they want.

How do I plan web navigation?

There’s no right or wrong – you can do it very quickly and easily in a word doc, with main bullet points and sub bullet points, and so on. Or you can draw a diagram or flow chart, which would look a little like an upside down tree.

If you have any questions or feedback about the webinar, please get in touch on 0800 472 472 (Australia free phone 1800 128 086) or email [email protected].

Take a look at ‘Retail Webinars’, for more content designed especially for your retail business.


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