Our latest survey shows retailers are continuing to feel confident about their businesses’ staying power in 2025, despite not meeting sales targets over the Christmas season.

With a tough year behind them, almost half of retailers are taking a cautious approach to forecasting what lies ahead. Until consumers feel confident about their job prospects, and inflation and interest rates ease, they will continue to be careful about discretionary spending.

See what retailers are doing to keep their business afloat in these tough times. Nimbleness is needed, along with finding ways to cut costs while they wait for increased consumer confidence.

Download the report to read more.

Retail Radar: Retail NZ surveys retail business owners and tracks retailer sentiment over time. Covering current sales data and future expectations of sales, inflation and key issues. Retail Radar is your one stop shop for learning about business trends in the New Zealand retail market.

If you are interested in seeing previous versions of our Retail Radar reports, please click here.