Retail Radar report: Second Quarter 2024

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Tough trading conditions persist into winter

Slow sales and uncertainty are continuing to dog the retail sector, with low consumer confidence and rising costs impacting customers’ willingness to open their wallets.

71% of retailers reported they did not meet sales targets for the quarter, a significant increase from 64% in the first quarter.

This report also takes a closer look into staffing levels around the retail sector.

Download the report to read more.


Retail Radar: Retail NZ surveys retail business owners and tracks retailer sentiment over time. Covering current sales data and future expectations of sales, inflation and key issues. Retail Radar is your one stop shop for learning about business trends in the New Zealand retail market.

If you are interested in seeing previous versions of our Retail Radar reports, please click here.


Published by Retail NZ in July 2024.

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