Brandice, manager of Kookai, being interviewed by Ryan Edwards, at Kookai store in Auckland.
Video Series

How-To Retail: Episode 5 – KOOKAÏ

12 August 2021

Episode 5:

Living and breathing the beautiful KOOKAÏ workplace culture.

Having amazing talent working for you, means having an amazing culture. KOOKAÏ hires people based on their company values:
Passion, integrity, evolution, innovation, and teamwork!

In this 10 minute episode, Brandice discusses:

  • How to attract, retain and train great employees.
  • Great communication across head office and stores.
  • RFID technology for a better customer experience.
  • Building a successful career in retail with KOOKAÏ.
  • Behind the scenes of fashion manufacturing.

“In a ten minute phone interview we can really pick if someone has the right values. They’re mainly very broad questions, so it’s about what the person tells you. And what they tell you is what aligns with their personal values. So by not mentioning any of our values at all, the candidate can really tell me what they value. ”

Brandice Bezuidenhout, KOOKAÏ

Watch Episode 5

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The team at Retail NZ are bringing you hot tips and key strategies. Be ready to be inspired and motivated for your own business!

How-To Retail episodes come out every two weeks, so you can check out all the ways successful businesses do retail! We also delve into the journeys of New Zealand’s great retailers. Undeniably, the people we interview are doing it right – like Brandice Bezuidenhout, the NZ Area Manager of KOOKAÏ.

We love hearing about how retailers build businesses from the ground up. It’s awesome seeing people follow passion, and operate with great communication and awesome values.

If you have any questions, comments, or if you’ve got a retail story that you’d like to share with us, please feel free to get in touch. You could be featuring as the next inspiring Retail NZ story!

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