Video Series

How-To Retail: Episode 10 – Animates

4 November 2021

Episode 10:

Coming out stronger with a people-focused mindset

Animates’ staff have a sense of unity, passion, humility and commitment. So, it’s no surprise that CEO Rod Gibson and the crew experience excellent customer loyalty with “pet parents”.

Rod discusses how Animates finds success with:

  • Teams with diverse skillsets and a passion for pets.
  • Pet-care across retail and clinical services.
  • Strong community relationships with adoption groups.
  • A business model with CX and omnichannel focuses.

“We focus on customer rather than channel.

The more sophisticated and the more integrated our ecommerce channel, the more our customers are picking and choosing how they want to engage with us day-to-day.

Rod Gibson, Animates

Watch Episode 10

Proudly supported by

The team at Retail NZ are bringing you premium business acumen and real life advice.

How-To Retail episodes are released fortnightly, so you can regularly learn about how retailers succeed.

If you have any questions, comments, or if you’ve got a retail story that you’d like to share with us, please feel free to get in touch. You could be featuring as the next inspiring Retail NZ story!

Our Supporters


Would you like one of our team to give you a call? Let us know and we will get back to you.