4 November 2021
Coming out stronger with a people-focused mindset
Animates’ staff have a sense of unity, passion, humility and commitment. So, it’s no surprise that CEO Rod Gibson and the crew experience excellent customer loyalty with “pet parents”.
Rod discusses how Animates finds success with:
- Teams with diverse skillsets and a passion for pets.
- Pet-care across retail and clinical services.
- Strong community relationships with adoption groups.
- A business model with CX and omnichannel focuses.
“We focus on customer rather than channel.Rod Gibson, Animates
The more sophisticated and the more integrated our ecommerce channel, the more our customers are picking and choosing how they want to engage with us day-to-day.”
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