Video Series

How-To Retail: Episode 10 – Animates

4 November 2021

Episode 10:
Animates

Coming out stronger with a people-focused mindset

Animates’ staff have a sense of unity, passion, humility and commitment. So, it’s no surprise that CEO Rod Gibson and the crew experience excellent customer loyalty with “pet parents”.
#LoveWhatYouDo


Rod discusses how Animates finds success with:

  • Teams with diverse skillsets and a passion for pets.
  • Pet-care across retail and clinical services.
  • Strong community relationships with adoption groups.
  • A business model with CX and omnichannel focuses.

“We focus on customer rather than channel.

The more sophisticated and the more integrated our ecommerce channel, the more our customers are picking and choosing how they want to engage with us day-to-day.

Rod Gibson, Animates

Watch Episode 10




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